Results for the recent Mountain Trade Network survey announced at SASTEX (Summer Alpine Sports Trade Exchange, London March 13, 2026) that took place at the Red Bull UK headquarters in Covent Garden, London, shows a significant increase in active holidays taken outside of the ski season in mountain areas – much of the growth is driven by the 18-35 age group.
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SASTEX – The Summer Alpine Sports Trade Exchange, has been created in response to the growing demand for activity based holidays and to help the mountain industry better understand and shape their offerings to new markets.
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