The Alpine resort of Les Gets is launching a major new attraction for the 2020 summer season – the Lumina Night Walk.
It’s the very first launch from the company behind the project, Moment Factory, in a European resort and the experience is designed to attract all ages throughout the summer and winter evenings.
What is the Lumina night walk experience?
“Lumina enchanted night walks are immersive experiences that plunge visitors into an imaginative world and use the magic of multimedia to awaken their inner child”. Already present in a dozen destinations around the world, Moment Factory is expanding its concept to Europe.
The Lumina night walk project is part of the resort’s strategy to diversify its activities. As the first Lumina night walk in Europe designed to be open all year round, the concept works towards the aim of creating a ‘four-season destination’, which is expected to have a positive impact on the local and regional economy. The activity’s year-round operation will lead to the creation of 10 jobs and an estimated 120,000 visitor nights.
Henri Anthonioz, Mayor of Les Gets, said:
We are proud to be the first European tourist resort to present this exclusive, unique and innovative concept, beginning this summer. This will be a first in the Alps. We have been looking for a family activity suitable for all, something connected to nature and accessible all year round, in line with our strategy of four-season diversification, which we began a few years ago.
More About The Lumina Night walk
The area includes a one-kilometre walk with several different zones and an expected visitor time of 45 minutes.
In the heart of the forest at nightfall, visitors embark on an immersive and interactive adventure that sparks unique emotions and wonder. They are amazed by the site’s natural beauty enhanced by the use of light, video projections and scenes, accompanied by original music.
Each Lumina night walk is designed specifically for the site. In Les Gets, the experience is inspired by the region’s DNA. Surrounded by nature, the luminous pathway creates an enchanting world brought to life by characters from local culture, tales and legends.
Discovering a Lumina night walk creates enchantment whilst also being a wonderful opportunity to bring people together and create unforgettable memories for visitors of all ages. The only experience of its kind.
About Moment Factory
Moment Factory is a multimedia studio with a wide range of expertise under one roof. The team combines specialisations in video, lighting, architecture, sound and special effects in order to create remarkable experiences. With its headquarters in Montreal, the studio also has offices in Los Angeles, London, Tokyo, New York and Paris. Since its inception in 2001, Moment Factory has created more than 400 unique shows around the world, including the Lumina night walks. The studio has also designed experiences for Reims Cathedral, Changi airport, Jain, Microsoft, Muse, Montreal’s Notre-Dame basilica, Singapore Zoo, Madonna and Royal Caribbean.