Maier Sports has continued its strategy of pivoting towards a younger demographic following the successful Move campaign in 2022.
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Maier Sports has launched its new autumn-winter outdoor collection with an emphasis on a strong sustainability programme and versatile clothing for the serious outdoor enthusiast looking for tough kit for cold, wet and snowy environments.
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Maier Sports, the outdoor clothing and hiking pants specialist, is inviting all outdoor enthusiasts to share their ‘moves’ in-line with their brand new campaign, MOVE MOVE MOVE.
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Maier Sports has launched a new hiking pant, the LATIT, that comes with its own NFC (near field communication) tag that tracks the life of the product, fully closing the circle of recyclability.
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Maier Sports has launched a new spring-summer 2022 campaign and product line focused on a younger target audience called All You Need.
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